Active Fantasy Sports
Discovery of service design improvements and business opportunities in a professor's research project.
Dr. Arlen Muller at the Illinois Institute of Technology was conducting research on motivation using a game he devised: Active Fantasy Sports.
Fantasy sports teams can be used as incentive in pursuit of fitness goals. (As measured by a Fitbit.)
I conducted a research effort to get a qualitative understanding of his quantitative study. It was research of research.
In addition, I explored ways to improve the service, such as by changing goals to a point-based system, that improve the customer experience. I setup a business plan to turn the research project into a profitable business.